{"id":310,"date":"2024-07-22T14:04:26","date_gmt":"2024-07-22T07:04:26","guid":{"rendered":"https:\/\/iscreativeworks.com\/idealistblog\/?p=310"},"modified":"2024-09-04T14:49:57","modified_gmt":"2024-09-04T07:49:57","slug":"apakah-bisnis-sekarang-masih-relevan-memiliki-website","status":"publish","type":"post","link":"https:\/\/iscreativeworks.com\/idealistblog\/apakah-bisnis-sekarang-masih-relevan-memiliki-website\/","title":{"rendered":"Apakah Bisnis Sekarang Masih Relevan Memiliki Website?"},"content":{"rendered":"\n

Penggunaan digital presence<\/em> yang kian adaptif menimbulkan pertanyaan apakah sekarang ini memiliki website masih relevan untuk kebutuhan bisnis? Dulu website merupakan senjata andalan yang digunakan oleh sebuah brand<\/em> untuk menunjukkan eksistensinya di dunia digital. Namun seiring berjalannya waktu mulai ada banyak opsi yang bisa digunakan sebagai digital presence<\/em> untuk bisnis seperti media sosial dan marketplace<\/em>. Lantas apakah bisnis masih memerlukan website? Jawabannya IYA!<\/p>\n\n\n\n

Kanal pemasaran bisnis tidak harus dipisah untuk berjalan sendiri-sendiri bukan? Kombinasi dari berbagai kanal pemasaran seperti media sosial, marketplace,<\/em> website dan lainnya akan mengoptimalkan jalannya bisnis kamu.<\/p>\n\n\n\n

\"website<\/figure>\n\n\n\n

Meskipun Tidak Lagi Menjadi Pion Utama, Berikut 5 Keuntungan Bisnis Memiliki Website.<\/h2>\n\n\n\n

Presensi website belum bisa dikatakan mati sepenuhnya, hanya saja mulai mengalami modifikasi fungsi. Berikut manfaat memiliki website di era sekarang ini:<\/p>\n\n\n\n

1. Meningkatkan Brand Visibility<\/h3>\n\n\n\n

Salah satu langkah penting dalam pengembangan bisnis yang harus dilakukan adalah menunjukkan eksistensi brand<\/em> kepada potential customer<\/em>. Upaya meningkatkan brand visibility<\/em> ini dapat dilakukan dengan brand communication<\/em> yang ditampilkan melalui website. Brand visibility<\/em> di dalam website dapat ditingkatkan dengan menggunakan layanan Google Ads dan menampilkan CTA\/Call To Action<\/em> (media sosial, nomor telepon & marketplace<\/em>).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2. Potensi Menambah Leads\/Marketing Channel<\/em><\/h3>\n\n\n\n

Website dapat menghasilkan leads<\/em> baru untuk bisnismu. Jika seseorang menemukan website bisnismu dalam pencariannya kemudian tertarik untuk mengunjunginya, maka kamu akan mendapatkan leads<\/em> baru yang potensial untuk dikonversi menjadi pelanggan. Leads<\/em> dapat diperoleh dengan menambahkan form di halaman website bisnismu. Supaya lebih maksimal website dapat diiklankan dengan Google Ads dan SEO yang strategis supaya berpeluang muncul di hasil penelusuran Google.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

3. Media Publikasi Resmi Perusahaan<\/h3>\n\n\n\n

Melalui website, perusahaan dapat menampilkan publikasi resmi berupa blog, news,<\/em> dan artikel yang berkaitan dengan produk\/servis. Dengan adanya pembaharuan publikasi dan informasi, potential customer<\/em> dapat terus mengikuti perkembangan brand<\/em> bisnismu lewat website.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

4. Media Informasi Lengkap Produk\/Servis<\/h3>\n\n\n\n

Media yang paling ideal untuk menampilkan informasi lengkap mengenai produk\/servis, perusahaan dan lainnya adalah website. Seperti brosur namun berbentuk digital, website dapat memberikan informasi yang diperlukan calon pelanggan mengenai produk\/servis kamu secara real time<\/em> dan mudah di akses darimana pun.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

5. Memperkuat Kredibilitas Bisnis\/Perusahaan<\/h3>\n\n\n\n

Website dapat memperkuat kredibilitas perusahaan dengan menampilkan beberapa informasi seperti testimoni\/review dari pelanggan, portofolio atau daftar pelanggan yang sudah pernah bekerjasama, certified<\/em> dengan standar-standar tertentu baik nasional maupun internasional dan news coverage<\/em> (artikel yang mengulas produk\/servis kita dimuat di media mana saja jika ada). Sebelum memutuskan membeli produk atau menghubungi untuk menggunakan layanan bisnismu, potential customer<\/em> akan melakukan riset terlebih dengan mencari tahu informasi brand<\/em> dan produk\/servis yang dimiliki perusahaan.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Sebagai creative agency<\/em> spesialis di bidang branding consultant<\/em> IS Creative dapat membantu merancang website yang sesuai dengan brand communication<\/em> bisnismu. Dengan pengalaman lebih dari 10 tahun, IS Creative sudah dipercaya oleh klien dari berbagai bidang bisnis untuk membantu berbagai kebutuhan kreatif brand<\/em> mereka.<\/p>\n","protected":false},"excerpt":{"rendered":"

Penggunaan digital presence yang kian adaptif menimbulkan pertanyaan apakah sekarang ini memiliki website masih relevan untuk kebutuhan bisnis? Dulu website merupakan senjata andalan yang digunakan oleh sebuah brand untuk menunjukkan eksistensinya di dunia digital. Namun seiring berjalannya waktu mulai ada banyak opsi yang bisa digunakan sebagai digital presence untuk bisnis seperti media sosial dan marketplace. […]<\/p>\n","protected":false},"author":2,"featured_media":319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[22,58,59],"class_list":["post-310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-branding","tag-technology","tag-website"],"yoast_head":"\nApakah Bisnis Sekarang Masih Relevan Memiliki Website? - Idealist Blog<\/title>\n<meta name=\"description\" content=\"Apakah bisnis masih memerlukan website di era digital saat ini? 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