Semargres Color Run 2017

Semargres Color Run 2017


This event was one of the event around Semarang Great Sale 2017 celebrating the city’s birthday month. Semarang Great Sale itself has been held several years since 2011. But in 2017, with committee that formed from Kadin Kota Semarang newly inaugurated members which consist of young entrepreneurs of Semarang City, the event evolved from regular shopping event to a series of creative and hype events/attraction that catches the eyes of many city visitors and even international tourist.

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IS Creative was honored to be commissioned to handle the entire promotional material and branding concept of the Semargres Color Run 2017 event. Fortunately our founder, Irvan Subekti was one of the official member of Semarang Great Sale 2017 committee member, so we could collaborate closely towards the preparation of the event.

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The entire design concept was created to elevate the image of annually held Semarang Great Sale event so it looks more fresh and modern, while introducing the event activity and information clearly. The Semargres Color Run 2017 was held smoothly without any holdback and successfully become one of the most anticipated events on Semarang Great Sale that year. Another running event again for next year? Lol.

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Art Direction,Apparel Design,Advertising,Branding,Copywriting,Stationery Design,Graphic Design,Signage/Direction Design,Creative Concept,Print Design