Me Hotel

Me Hotel


Dafam Hotels as a subsidiary company of Dafam Group that handles hotel management developed a brand specific for budget hotel. As a 2 stars hotel quality, the brand should impactful on its visual to attract and differentiate itself from other competitor that targeting the same market specific.

Adopting a vintage graphic and color concept, we are going colorful but in a different way. The mission on this project was also to apply the Indonesian original culture and history inside the branding process. This was another challenge for our team to complete during the design process. In this project, (IS)Creative also collaborating with the architecture/interior team to creating a true yet modern vintage atmosphere.


Art Direction,Branding,Stationery Design,Graphic Design