Hotel Dafam Brand Design Guidebook

Hotel Dafam Brand Design Guidebook


After a long elaborate process of building the hotel branding concept and its standardized guidelines, finally the Brand Design Guidebook of Hotel Dafam is completed. (IS) Creative team works very closely with the core team member of Dafam Hotels Management to develop the brand from the scratch. While understanding the meaning of business hotel and its service concept, we're aiming to be the next of hotel branding benchmark in Indonesian hospitality. Their ambitious development over the past 3 years since its establishment, Dafam Hotels management team never cease to inspire our creative team to push the limit on this hotel branding project.

This hotel brand was designed to consistently maintain its flexibility and create what we called harmony and pleasant surprise to its guests. Only by extensive trial and error process we understand the idea behind branding the service of hospitality.

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Art Direction,Apparel Design,Advertising,Branding,Copywriting,Stationery Design,Graphic Design,Environmental Design,Signage/Direction Design,Creative Concept,Print Design