This brand was one of the hotel product that was developed by Dafam Hotels (one of Dafam Group subsidiary company in hotel management) which focused on 4 stars level of quality and service. With benchmark of a sophisticated hotel providing high class service, the brand design should keep up to the expected style that could convey the product quality. With an elegant black n white concept, infused with latest trend in lifestyle, artistic, and architecture, the brand design become a symbol, an icon of contemporary brand. “The Signature of Comfort in Style” where the customer experience the brand as they indulge the artistic element and professional service in a high class leisure facilities. The custom styled hand-writing brand identity design should speak for its self.