Goodfellas

Goodfellas


Yes, that’s right! Inspired by the movie’s (with the same name) theme of classic American mob/mafia, the brand language for this authentic resto and bar used many slang/accent inspired by the mafia world. In order to deliver a strong brand concept, IS Creative created fictional mafia household story around the brand and applying little pieces of the story as a visual cue on different design material.

We had so much fun plotting together the story and start building the illustrations concept for menu, business card, and many other design applications. Collaborating with our illustrator partner, we bring to life the concept through surrealism hand-drawn sketch-style artworks. There’s also mural artwork that we designed and then applied to the interior wall by handful of skilled artists from one of Semarang art movement.

In this project we’ve also designed the interior graphical decoration combined with awesome heritage architectural of the building and rich interior design by one of the resto’s owner. The result is just magnificent start from the moment you arrived, down to the dessert!

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Art Direction,Branding,Copywriting,Photography,Digital Art,Stationery Design,Graphic Design,Illustration,Environmental Design,Signage/Direction Design,Creative Concept,Website Design,Website Development,Icon Design,Print Design,Typography